Wrangler celebrates the 4th season of Stranger Things

Wrangler, the denim brand part of Kontoor Brands group, launches a new limited edition dedicated to one of the most viewed Netflix series: Stranger Things.

The collection was presented on 6th November for the “Stranger Things Day”, an annual event that commemorates the day Will Byers, one of the series’ protagonists, disappeared in 1983.

The collection includes a men’s t-shirt and men’s denim jacket and a women’s t-shirt, all featuring a deliberately designed “used look” to recall the 80’s atmosphere, signature of the series.

Product placement is part of the deal. Wrangler worked directly with Netflix to create unique pieces, complete with retro-inspired elements that will soon be seen in the fourth season of the series.

The collection is on sale now on Wrangler’s web site.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.