Zara launches a fragrance range with Jo Malone.

Jo Malone, creator of the namesake fragrance brand has just developed Zara Emotions Collection, an exclusive collection of fragrance sold exclusively at the fast fashion giant.

Jo Malone founded her brand Joe Malone London mixing cosmetic ingredients in her kitchen in 1983, and sold it in 1999 to Estée Lauder group, which made the brand grow to the current global scale as the most iconic British fragrance and candles maker. Jo Malone was still responsible for her brand’s fragrances development as a Creative Director until 2006, when she left. She still develops and sells a cosmetic range under the brand Jo Loves.

Through this collaboration with Zara she can reach a global audience in a long term strategic retail alliance: with thousands of stores all over the world, and a price tag around 25,90 pounds, the 8 fragrances studied for Zara can be a great opportunity for millions of consumers.

And although the brand Jo Malone is not featured of course, Zara Emotions Collection are as articulate and complex as Jo Malone branded fragrances.

Vetiver Pamplemousse, Waterlily Tea Dress, Ebony Wood, Amalfi Sunray, Tubereuse Noir, Fil d’Oranger, Fleur de Patchouli, Bohemian Bluebells, are the 8 fragrances, are available from November 15th 2019 at Zara stores across Europe, Mexico, Australia and New Zealand, then USA and Asia will follow in early 2020.

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.